The ACSS aspires to establish a strong visual identity through the representations used in its logo, publications, activities and outputs. In this process the ACSS will reach out to the arts communities and to different forms of cultural production, recognizing their crucial and transformative role in Arab societies.
Choosing Our Logo
The ACSS logo was chosen through an open competition for Arab designers (in the region and the diaspora), through the Design Crowd website. The competition received 236 designs from 31 designers and the winning design was chosen by a sub-committee of the ACSS Board of Trustees and then approved by the entire board.
Description
This logo emerges from within Arab culture inspired by the geometrical patterns that decorate many of the great monuments in the region, but also pointing to a new era and future. The deep red colour symbolizes the richness of the culture from which the ACSS originates. The pattern symbolizes the interconnections of Arab society that branch out in inter-related networks. The square shape suggests a cornerstone or a foundation from where knowledge will rise. It suggests that this cornerstone will herald a new era in which the social sciences will make a difference, especially for the coming generations. The role of the ACSS is to serve as a solid platform to reflect the social phenomena and interactions of Arab Society. The ACSS makes a breakthrough with its unconventional approach, creating the space that splits the logo and announcing that there is a way to deliver something new, something effective that will leave a mark. At the same time, the symbol has a twist, as the social sciences help us imagine the social world, its past and future, but cannot explain everything or put it all cleanly together.
Designer Bio
M. Rammal is a Lebanese-born Art Director and Conceptualizer, living in Australia. He has worked for over 5 years in the branding and advertising industry in Dubai and Sydney and has had the opportunity to work on internationally known brands. Rammal’s background has been, and still is, a major source of inspiration for his creative works and, combined with his life experiences, has resulted in a unique cultural fusion of styles. While at University and taking a double major in English Literature and Biomedical Sciences, Rammal found himself driven to the world of design through which he has been able to unleash his imagination and communicate and share his thoughts and visions.
